Who’s Who in Group Leisure

Britain’s best read – most valued group travel directory

What is it? Launched in 1993, Who’s Who in Group Leisure is an A4 directory with thousands of useful listings for groups, including a county-by-county breakdown for England and sections for Wales, Scotland and Ireland. There are also dedicated sections listing group tour operators, ferry companies, tourist boards and more. All with specific group travel contact information, unique to Who’s Who.

What’s its frequency? Annually, published in December, both in print and online.

Who's Who in Group Leisure directories
A WWGL spread

What is its targeted readership? WWGL is received by top group travel organisers and coach operators throughout the UK arranging trips and tours for thousands of people.

What is the impact from Who’s Who in Group Leisure? Advertising in WWGL is a must as you are guaranteed at least a one year shelf life. The structure of the directory also helps sell your services, because you can book into the most relevant section for your business – be that Devon, London, tour operators or for national groups. It’s a one-stop reference work for readers and extensively used when planning trips because there is nothing else like it in print or online.

WWGL e-directory on-screen

Digital edition

Who’s Who in Group Leisure is also available to readers in digital format via groupleisureandtravel.com/whoswho

The digital edition sponsorship package offers advertisers the opportunity to promote their branding in print and online and allows flexibility to incorporate video or soundtrack to their advert. Further details are available here.

Sponsored Content options: stand out even more

We offer display advertising and a logo alongside your listing to help you stand out. But for something different go for our Spotlight page option. This sponsored content offer includes up to 500 words, two photos, your logo and contact details which is edited to style by our editorial team and put together by our professional design department. Your page is then proofed to you for approval.

WWGL sponsored feature

What do GTOs say about Who’s Who?


This should be called a GTO’s bible, it’s everything you could possibly need for ideas or information with lots of detail, when putting a group trip together. Where else are you going to find everything you need all together in one place?

Mary Gotts



I find it is well laid out, very clear with nice paper and a good size print. It’s a very quick reference when you need a contact e-mail address in particular. I like the way everything is listed in counties. Sometime when I do day trips and want something extra, all I have to do is to refer to the county.

Barbara Tester

The Day Explorers Group


Many of the attractions and service providers are already on our list but there are some slightly unusual destinations that I, and probably many other group organisers, have not heard of or thought about. A link to their website and another day trip or holiday is sorted thanks to Who’s Who in Group Leisure.

Richard Preston

The Valentine Club


The big question for group travel organisers is where do the ideas for trips come from? Well, there is no doubt that Who’s Who in Group Leisure is a great help in finding venues to visit. So I’d say to other GTOs, keep up the good work and continue using Who’s Who to help.

Patrick Lake

Chippy Active Trips

Interested in advertising?